Digital Marketing Plan - Small Business

Given the plethora of marketing tactics, media options, technologies, performance data and reporting metrics, can leave one wondering where to begin when comes to developing a digital marketing strategy plan and prioritized roadmap for the next 12 to 24 months?

 

We begin with the basics, by listening and learning about your business objectives, pressures and opportunities. We seek to gain an intimate understanding of your brands, products and services as well as your target consumers segments. We want to know your consumer acquisition phases, their decision making, and brand interaction points. We review your sales channels and selling best practices. Our next step is to review your online marketing activities and those of your competitors. We assess your people, process, cultural, organizational, leadership, and technological capabilities from a best in class digital marketing solution delivery perspective. Once we have this foundational we are ready to apply our deep digital marketing expertise to develop prioritized recommendations for improving your current online marketing programs and website properties.

 

We provide a 12 or 24 month digital marketing roadmap with ranked recommendations by marketing tactics (e.g. Search, Display Advertising, Mobile, Social, Web Properties, Apps., Email, CRM, and Analytics) with pilot project, technology, resource and project management recommendations. Additionally, provide a high level digital marketing investment allocation recommendations. 

Our next step would be to develop more specific recommendations for each marketing tactic and possibly a pay for performance plan. Small / Medium size business packages have a fixed project duration schedule of typically 10 to 15 business days, to learn more review the Digital Marketing Strategic Plan Section and complete request assistance form so we answer any questions and get started.

 

 


Program

Digital Marketing Plan - Small Business: Program Objectives

This program is design to provide a prioritized 12 or 24 month roadmap for your digital marketing activities.

It provides insight as to how you compare with your competitors and provides focus to resources. Contact Us to schedule an initial consulting session which we will follow-up with a proposal. A typical enterprise engagement is 2 to 4 weeks.

 

Phase 1 - Review

  1. Review Business Model, Objectives, Opportunities and Pressures
  2. Review Products and Services
  3. Review Branding and Messaging
  4. Review Current Marketing Activities, Partners & Performance Reporting
  5. Research Audience Segmentation & Online Behavior
  6. Review Acquisition / Retention Phases, Channels and Selling Best Practices

 

Phase 2 - Research & Analysis

  1. Perform High Level Competitive Benchmarking
  2. Evaluate Websites, and Online Presence / Findability (e.g. Search, Organic Search Rankings, Social, etc.)

 

Phase 3 - Recommendations

  1. Provide Interactive Marketing Strategies & Tactics Recommendations
  2. Share Digital Vision
  3. Provide Website Recommendations
  4. Provide Online Marketing Recommendations
  5. Provide Performance Analytics
  6. Online Success Events and Key Performance Indicators
  7. Monetization Recommendations
  8. Technology, Platforms and Tools Recommendations
  9. Develop Digital Marketing Road Map, Investment Plan & Prioritization for
  10. Website Property Enhancements
  11. Paid Search Program
  12. Display Advertising
  13. Search Engine Optimization
  14. Social Media
  15. Email Marketing
  16. Web Analytics
  17. CRM

 

Digital Marketing Funnel - Awarness Phase, Shooping Phase and Buying Phase

Benefits


Digital Marketing Plan - Small Business - Benefits

We provide a 12 or 24 month digital marketing roadmap with ranked recommendations by marketing tactics (e.g. Search, Display Advertising, Mobile, Social, Web Properties, Apps., Email, CRM, and Analytics) with pilot project, technology, resource and project management recommendations. Additionally, provide a high level digital marketing investment allocation recommendations
 

Results


Digital Marketing Plan - Small Business - Results
  • More effective use of marketing investments
  • Focusing limited resources where they are most effective
  • Improved Integration between marketing programs
  • Confidence Marketing Partner has Invested Time in learning your business
  • Insight into  your competitor activities
  • Improved Conversion Funnel

 

Small Business Digital Marketing Planning Services:

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Behavior Targeting

Behavior Targeting

Performance Based Programs

Performance Based Programs

Digital Marketing Plans